Case Study: Solar Clean NC

How we transformed Solar Clean NC’s online presence and increased inbound leads by 160%

About the Company

Solar Clean NC operates as North Carolina’s leading solar panel cleaning and protection provider. They are a specialized team focused on keeping your solar panel system running at peak efficiency. They are based in Raleigh, NC and service the entire state of North Carolina. 

Solar Clean NC is a new and growing company in a market where solar energy services services are not as prevalent as some states like California, Arizona, or Florida. They wanted to grow and educate homeowners, businesses, and municipalities on the benefits and necessity of solar panel cleaning - but faced some key challenges.

Their existing website lacked visual appeal, had copywriting issues, and wasn’t optimized for local search - making it hard for potential customers to find them online. Beyond the website, the brand itself needed a refresh. Everything from their website, logo, social media, vehicle and equipment branding required attention to help them look professional and create brand consistency. 

Solar Clean NC needed to increase organic website traffic, lead quantity, and establish a strong digital presence. Since they do not operate in a saturated market, it’s important for them to establish themselves as a trustworthy and credible source early to cement themselves against future competition. To truly maximize lead flow beyond the thin organic search volume their services were getting, they need someone to step in and manage paid advertising campaigns to complement SEO efforts and boost brand awareness.

To address these challenges, we delivered a complete digital and brand overhaul to help them turbocharge their new company. We designed a modern, SEO-friendly, conversion driven website with clean visuals to better position them for their target market. The new website launched in early February 2025. 

We refreshed the brand identity with a new logo, consistent social media voice & design, and eye-catching vehicle and equipment graphics to strengthen brand recognition and turn their trailer into a mobile billboard. Social media content management began in January 2025. 

On the digital marketing side, we launched and continue to manage their paid advertising strategies across Google and Meta platforms to generate consistent, quality leads. These campaigns began in late February into early March following the website refresh.

Additionally, we provide ongoing website hosting and support by handling content updates, technical SEO, copywriting and blog posting, and anything else needed to keep their online presence strong. These ongoing efforts began with the website launch in February 2025. 

Since Solar Clean NC partnered with TurboDigital Marketing as a growth partner, we’ve seen some great results. They have experienced significant growth across both organic and paid channels.

Lead generation has surged 

In 2024, they averaged around 12.92 leads per month with some slow months in the beginning of the year. Throughout the entire year, they received 84 leads total into their CRM. 

At the time of writing this case study (May 2025), they’re already at 85+ leads. Solar Clean NC saw a 160% increase in their monthly average inbound leads. 

Google Business Profile (GBP) performance has skyrocketed

Their local search views have risen from as little as 200-300/month in 2024 to over 1,000/month on average in 2025. This comes from their increase in Google search results - increasing from 80-100/month to over 1,000 in April 2025. 

Website traffic has significantly risen 

Since launching the updated website, their traffic has risen from 80-250 views/month to over 1,000. 

By combining a fresh look with a polished brand identity, and a tightly managed budget for SEO and paid advertising, we have been able to help Solar Clean NC turbocharge their growth and establish themselves as a reputable and trustworthy solar cleaning provider.

Working with Alex has been a game changer for our business. Before

partnering with him, we were averaging around 12 leads per month. Now,

we’re consistently seeing 30+ quality leads every month.

He also built our website, and it looks amazing — clean, professional,

and built to convert. He’s helped us scale our outreach, fine-tune our

marketing, and build a steady pipeline we can rely on. If you’re

looking for someone who delivers real results, Alex is it.

Mike Allen, Owner, Solar Clean NC