If you’ve ever searched for something on Google and noticed the small “Sponsored” tag above a result, that’s PPC advertising in action. It stands for Pay-Per-Click. Businesses pay each time someone clicks on their ad. It’s one of the fastest ways to bring in new leads and customers, especially for local service companies.
How PPC Works
When you run a PPC campaign through Google Ads, your business shows up when someone searches for services you offer. For example, if you own a pressure washing company, your ad could appear when someone searches pressure washing near me.
You only pay when someone clicks the ad and visits your website or landing page. This makes PPC different from things like print ads or billboards where you pay no matter who sees it.
Why It’s Useful for Local Businesses
PPC helps local businesses reach people who are actively searching for what they offer. That means you’re not interrupting anyone — you’re showing up right when they’re ready to buy or request a quote.
Some key benefits:
- You can appear at the top of Google search results within days.
- You control your budget and can pause or adjust at any time.
- You can target specific cities or service areas.
- You get real data — clicks, calls, forms, and cost per lead.
Unlike SEO, which can take months to build traction, PPC brings visibility almost immediately.
Budget and Cost Expectations
This is where a lot of confusion happens, so let’s keep it simple.
Running PPC involves
two parts:
- Ad Spend — what you pay Google directly for the clicks.
- Management Fee — what you pay TDM to create, manage, and optimize the campaigns.
At TurboDigital, management starts at $100+ per month. On top of that, you’ll have your own ad budget. We don’t work with clients spending less than $5 per day ($150/month). That’s about the minimum to gather enough data for results.
Keep in mind that $5/day is just a starting point. Once the campaign has been live for a few weeks and we’ve seen the average cost per click (CPC) in your area, we may recommend adjusting the budget. Some services in competitive markets might need a bit more to stay visible and keep the clicks coming in.
We don’t believe in throwing money around. We make decisions based on what the data shows — so every dollar you spend has a purpose.
How TurboDigital Manages PPC Campaigns
Our approach is simple:
- Research which keywords your customers are actually searching.
- Write clear, honest ad copy that gets clicks from the right people.
- Set up conversion tracking to measure form fills, calls, or messages.
- Check performance weekly and make adjustments as needed.
We don’t run “set it and forget it” ads. PPC requires small, ongoing changes — things like refining keywords, pausing underperforming ads, or testing new landing page layouts. That’s how campaigns get stronger over time.
What to Expect
Most local businesses start seeing meaningful results within the first few weeks. Early on, you’re paying to collect data — clicks, search terms, and conversion rates. Once we see what’s working, we tighten up the campaign so you’re spending less on wasted clicks and more on leads that actually matter.
If you’re trying to get more calls, quotes, or bookings in your area, PPC is often the most direct route.